Publicity
An AI assistant that finds who covers you and drafts the pitch
Gets you written about. Finds the journalists and newsletters that cover what you do, works out the angle that is actually news, and drafts the approach one at a time rather than as a blast.
What you'd say
Who covers this, and what would make them care?
When it runs
Runs weekly.
What it uses
a browser Gmail
Wants a browser and your mail.
Where it stops and asks
Before any approach is sent. It drafts one at a time, to a named person, and nothing goes out as a blast or without your approval.
How it goes
The running order.
Every step lands in the record with a time and a source, so you can read what it did instead of asking.
- Find who covers this
- Work out the angle
- Draft one approach each
- You approve, then send
Questions
The ones that come up first.
Does it send mass emails?
No. It finds the people who actually cover what you do, works out why your thing is news to that person, and drafts one approach each. You approve each one.
Where does it find them?
From what they have published: the newsletters, the trade press, the local outlets. Each name comes with the piece that made it think of them.
What if we have nothing newsworthy?
It says so, and tells you what would be.
Who hands this over most
Popular with these businesses.
Scope this brief against what we charged Kessler and tell me where we lost money last time.
Nothing goes to a client until you have read it.
Write up Thursday's session from my notes in the format I use for Ardent.
One person cannot do the work and the work around the work. Two can.
Which of our grants have reporting due in the next 90 days, and what does each one want?
Nothing goes to a funder or a donor until someone here has read it.
Next to it on the list
Often handed over together.
Make it your first job.
Sign in, start a Hand, and paste the ask from the top of this page. Plans start at $20 a month, with work included.
